Glaslyn Care Homes, Brand Identity — Callum Stephenson Studio

Glaslyn Care Homes, Brand Identity

Brand identity for Glaslyn Care Home in Wales. Situated in the Welsh countryside, the owner wanted a refreshed brand identity to appeal to a new wave of clients.

The crest, a combination of the local hummingbird and welsh architecture represents family and unity. Working closely with the owner, I created a brand identity that feels approachable, warm and modern.

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The soft pink and blue were inspired by the local salmon pools. These two pastel colours help create a soft and warm feel across the branding assets.

We rolled out the brand identity across the website, business cards, printed matter, lanyards, company cars and staff uniforms.

Client: Glaslyn Care Homes

Discipline: Brand Identity

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